Louis Vuitton in Rome in Technicolor

The design of the Louis Vuitton store in Via Condotti in Rome is certainly original and unique. 

The architect Peter Marino has designed a scale with plasma screens on the steps, which show effects technicolor, deceiving the eye of the fake with waterfalls, thin leaves, or the Louis Vuitton logo. 

An original and imaginative way to liven up the concept of the store and attract visitors.